The Denver Broncos are the first NFL team to sell an official sportsbook sponsorship. The Broncos and FanDuel announced Monday that the two had struck a deal that would make FanDuel an official sports betting partner of the team.
Last season, the NFL only allowed teams to sign deals with casinos. And for casinos that had sportsbooks, they were not part of the deal. Then in February, the NFL said that teams could start selling the designation and allowed them to start in May.
In order to welcome bettors in the state, FanDuel is offering new users a bevy of promotions, including Broncos at +30 on the point spread for their season opener against the Tennessee Titans (max bet $50) and the over/under of Denver’s 7.5-win total at +1600 (max bet $10). The book is also offering all users Week 1 odds boosts on the Broncos moneyline (-130 to +120) and on rookie wide receiver Jerry Jeudy to score a touchdown (+250 to +400), with a max bet of $50 on both.
Betting in Colorado launched on May 1 with six mobile sportsbooks beginning operations quickly. A total of $25.5 million was bet in the state in the first month.
Other NFL teams expected to sign deals with sportsbooks include the Raiders, who will play their first season in Las Vegas; the New York Jets and New York Giants, who both play in New Jersey; and the Philadelphia Eagles.
Teams can only do deals if sports gambling is legal in their state, so the Dallas Cowboys have to stick with their casino deal with Winstar World Casino in Thackerville, Oklahoma until Texas has sports betting.
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